Business Insights

Video Walkthrough

What This Page Solves

Surfaces Google channel performance metrics to evaluate visibility, actions, and discovery trends.\n

Entry

• Open this page from module navigation.
• Module: google

Before You Start

• Set analysis window and comparison baseline before interpreting changes.\n- Confirm which KPIs matter most (views, calls, direction requests, website clicks).\n- Note campaign or seasonality context that may affect trend reading.\n

Steps

1. Filter insight data by date and relevant dimensions.\n2. Compare key metrics against prior period to identify growth or drop.\n3. Drill into top contributing actions/channels for explanation.\n4. Document insight summary with recommended next marketing action.\n

Acceptance Checklist

• Key performance shifts are explained with data context.\n- [ ] Top action drivers are identified.\n- [ ] A concrete optimization action is documented.\n

FAQ

Why does the update not show immediately?

Check cache/filters, then refresh the page and reopen related detail view.

Why are results different across staff accounts?

Compare salon scope, date filters, and role permissions before further troubleshooting.

Page Metadata

• Module: google
• Route: GoogleInsights