Website Analytics

Video Walkthrough

What This Page Solves

Turns website traffic and conversion data into actionable optimization decisions.\n

Entry

• Open this page from module navigation.
• Module: website-analytics

Before You Start

• Confirm date range and attribution scope (channel/campaign/device).\n- Choose core KPIs for this review: visits, bounce, booking conversion, top pages.\n- Align data freshness expectations before comparing period-over-period.\n

Steps

1. Apply filters for date, source channel, and device to segment traffic quality.\n2. Review funnel metrics from landing visit to booking action completion.\n3. Drill down on high-exit or low-conversion pages to inspect weak points.\n4. Record optimization actions (content, CTA position, speed, language) with owner and due date.\n

Acceptance Checklist

• KPI panel reflects the intended scope and filters.\n- [ ] At least one bottleneck page or step is identified with evidence.\n- [ ] Follow-up optimization tasks are assigned and traceable.\n

FAQ

Why does the update not show immediately?

Check cache/filters, then refresh the page and reopen related detail view.

Why are results different across staff accounts?

Compare salon scope, date filters, and role permissions before further troubleshooting.

Page Metadata

• Module: website-analytics
• Route: WebsiteAnalytics