Website Analytics

Step Overview (Video)

Learning Goal

Track the conversion chain from website traffic to booking completion and find low-conversion stages.

Who This Is For and Time Needed

• For: Owner / Operations
• Time: 3-8 minutes

Entry Path

Website management -> Website Analytics

Before You Start

• Keep one time window for comparison (7D / 30D / 90D).
• Confirm the current analytics scope is the target salon website.
• Record recent website updates or campaign launch times.

Steps

1. Action: Switch the period (7D / 30D / 90D) and review trend movement. Expected: You can see whether change is temporary or sustained.

2. Action: Read core metrics in order: Page Views -> Visitors -> Booking Starts -> Bookings. Expected: You can locate whether the main issue is traffic or conversion.

   

3. Action: If traffic is high but bookings are low, check hero content and booking button visibility first. Expected: You find at least 1 concrete optimization point.

4. Action: Record the optimization action and review it in the next cycle. Expected: You can compare before/after data impact.

Completion Checklist

• You can explain the 4 core metric meanings.
• You can identify the main bottleneck in the current conversion chain.
• At least 1 optimization action is documented with a review plan.
• The action has a clear owner and review date.

Key Notes (Avoid Pitfalls)

• Align both time window and salon scope before comparing data.
• Do not review traffic alone; always pair it with Booking Starts and Bookings.

Frequently Asked Questions (FAQ)

High views but low bookings

Check booking entry visibility, copy clarity, and page loading speed first.

Analytics differ a lot from expectations

Verify time window, filter scope, and data refresh timing.

High booking starts but low booking success

Focus on booking form flow, payment step friction, and mobile loading performance.