Google Profile and Marketing Journeys

Video Walkthrough

What This Page Covers

Connect external discovery channels and run Marketing Journeys with controlled frequency and measurable conversion outcomes.

Roles and Estimated Time

• Roles: salon manager / operator / growth owner
• Time: 8-20 minutes

Entry

Google Business / Marketing Journeys

Before You Start

• Confirm Google business profile data is verified and consistent with salon info.
• Define this month’s target (acquisition, repeat visits, reactivation) and KPI logic.
• Set frequency limits and cooldown to avoid over-messaging.

Steps

1. Open Google-related settings/dashboard and verify business profile data consistency.
2. In Marketing Journeys, choose or create journeys for key scenarios (welcome, inactive customer reactivation, repeat reminder).
3. Configure trigger events, send windows, and message content for each journey.
4. Activate one journey and validate real execution records, message delivery, and cooldown behavior.
5. Review weekly performance, pause low-converting journeys, and iterate copy/offers on high-potential journeys.

Acceptance Checklist

• External profile data is consistent with salon website info.
• Journey triggers run on schedule and respect frequency controls.
• Campaign performance can be tracked and compared.

Key Notes

• Prioritize audience-match and offer relevance before increasing send volume.
• Keep a suppression strategy for recently contacted customers.

FAQ

Saved changes do not appear immediately.

Refresh journey status/execution records and verify network sync.

Behavior differs between team members.

Check permission scopes for Google integration and marketing journey editing.